Adwords Management – 7 Keys to Success: Part 2
Optimize Your Site For Google You could follow steps 1 and 2 and still get majorly penalized by Google. Google could very well be penalizing you because your website doesn’t contain the keywords that you are bidding on. Google expects to find each and every keyword you’re bidding on at least twice on your main web-page. Google wants to ensure that the site you’re advertising for is 100% relevant to the search a Google user made. Google is all about providing their users with information on exactly what they searched on and providing it’s users with perfectly relevant content. Another words, if Google can’t find the keyword that you’re advertising under anywhere on your web-page Google will assume that your website has little to do with that keyword and deem your site “Irrelevant” to the keyword searched on. What does that mean for you? This means you will now be punished by the Google gods and slapped with high costs-per-click as well as horrible ad placement.
You may ask, “How can I possibly make sure that my website contains all of the keywords I am bidding on? Using special tools and proprietary programming, we at AbsolutelyDominate.com generate special code to insert in strategic places on your website. NOW a customer searches on “injury attorney” and when they click on your ad, the words “injury attorney” magically appears in strategic places on your website. Not only the customer, but Google ALSO sees that your site is relevant to what was searched on. The result? The searcher is happy that they actually found what they were looking for and Google rewards YOU with a lower click cost and higher ad placement.
-Keyword Swiping This step is crucial if you’re serious about absolutely dominating your competition in adwords.
Say you do some research and find two particular advertisers that are your top competitors. Maybe they have hundreds or even thousands of keywords that they’re successfully advertising under.
That being the caseit more than likely took them many months and lots of money to build a profitable keyword list.
What if I told you that you could legally and ethically “steal” your top competitors keywords and advertise under them yourself? Meaningthat your competition spends all of the money trying out and testing which keywords work the best and then YOU swoop in and LEGALLY steal all of your competitors tried and tested keywords? At AbsolutelyDominate, we use special tactics and special software to do JUST THIS! Not only will you be bypassing months’ worth of keyword research, but by implementing the “relevancy techniques” we just talked about you’ll beat out your competitors under every keyword that they are advertising on! Yes, it’s sneaky but it’s legal, and crucially vital to dominating your niche.
Tags: a, advertising, adwords, b, business, f, Finance, G, google, i, internet, internet marketing, internet;business, m, Marketing, o, online advertising, online business, p, ppc advertising, ppc management, ppc marketing, s, sales
This entry was posted on Friday, April 3rd, 2009 at 1:38 pm and is filed under Finance. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.