Insurance and Credit

Can you make a living on earning Adsense commissions? Adsense to be a great way to a few extra dollars each and every day but certainly is not going to make you a ton of money. Ask website owners today about their earnings and you’ll find only a small handful making a substantial income. Ive learned how to increase my Adsense commissions over time and will share with you all Ive learned.

Your Adsense revenue is dependent on a number of factors including which ads you display, where you display them, and how often. Here are some factors to consider before you place your next Adsense ad. Let’s begin with ad placement. Certain locations tend to be more successful than others. Google has produced a heat map that illustrates the ideal placing on a sample page layout. All other things being equal, ads located above the fold tend to perform better than those below the fold. Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.

While this suggested map is useful as a positioning guideline, I strongly recommend putting your users first when deciding on proper ad location. Think about their behavior on different pages, and what will be most useful and visible to them. You’ll find that the most optimal ad position isn’t always what you expect on certain pages.

For example, on pages where users are focused on reading a specific article, ads that are placed directly below the end of the content tend to do very well. It’s almost as if users finish reading the content and ask, “What can I do next?” Targeted ads can answer that question and encourage users to take action.

Ad formats. Different types of ads perform better than others. This largely depends on page content and organization. Many advertisers find that large rectangles in content areas work best, while leader boards produce less revenue. Other ad sizes like sky scrappers are usually the worst performers even though they command the largest amount of space. The key is to experiment and measure the results to see which ad sizes and formats work best optimizing revenue.

The color of your ads. When ads blend into your content, click through rates can be improved, but sometimes ads that contrast with your web site colors work best. To improve your results, test a variety of ad colors to determine if different palettes generate better results. Short of testing the actual palettes offered by Adsense, there is really no other way to determine ad effectiveness.

Quantity of Adsense Units. As a rule of thumb, web sites are allowed a total of three ads, one set of ad links, and a Google search box per web page. Find the right number of ads for your site based on the resulting look of your page. Sometimes, less is more. Users going to your page and reading your content may ignore the banner or rectangle at the top of the page, but may click on the ad at the bottom of the article. So find something that’s appealing and go from there.

Test the variables noted above and see which combination for variables work best for your website or blog. Not all sites displaying Adsense ads generate significant results. Even if a website gets lots of visitors but they aren’t interested in looking for ways to spend their money, they won’t necessarily respond to the ads displayed on your site.

Tags: adsense, internet, internet income, internet marketing, making money online, Marketing, online marketing, pay per click, ppc

This entry was posted on Wednesday, March 18th, 2009 at 1:13 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.