Posts Tagged ‘Personal Finance’
Social Media is Overhyped — Read This to Learn How to Get Traffic
Most online marketing “gurus” focus exclusively on getting traffic to your blog or website from sources like Facebook, MySpace, StumbleUpon and Digg. But before you jump into their strategy, consider a few of the following flaws with mass-media user-generated websites like MySpace and Facebook:
* Myspace and Facebook have a huge number of dead pages – So many users have “been there, done that” that they do not login to there accounts anymore. You would basically be marketing to the wall. * Myspace and Facebook has implemented numerous safety guards – They have made changes which are hypersensitive against spam, and they label any outgoing links as spam or potential phishing sites. This puts a scare into people using these services, and causes them to apprehensive to clicking any outgoing links to your site. * Social Networking is about dead – When these services were new, they were great. While you may find some amount of success with these sites, your effectiveness rate would be about 30% of what you would normally expect.
Unfortunately, that is the sad truth.
While Search Engine Optimization(SEO) is a great way to promote your website, SEO takes a long time to take effect. It can take years for your site to achieve natural, organic results in the form of targeted traffic.
Perhaps the fastest and quickest way to drive traffic to your website using the search engines is through using pay-per-click advertising services, or PPC. PPC allows you to place an ad on the search engines based on the keywords which people search. You only pay for advertising when someone clicks through your ad. Three of the top PPC programs are:
Google Adwords Yahoo Search Marketing MSN Adcenter
There are other services such as Miva which is used often; and, incidentally, Facebook has an excellent PPC program, which seems to be highly targeted — it laser targets your potential visitors by age, interests, location, and much more. This ensures that the right audience is seeing your ads — maximizing exposure — and providing you with quality, fresh leads.
Rates for PPC traffic are always a little different, depending on the quality of traffic, the website purchased at, the service being used and the keyword chosen. For example, traffic targeted towards people interested in “credit cards” would be much more expensive than traffic targeted towards people interested in “elephants” – to use an extreme comparison.
You pay the price of the ad only when someone actually clicks on your ad. The goal is to figure out how much your website makes per targeted visitor, and then purchase traffic at a rate slightly less than how much you make. You’ll instantly turn a profit. An ROI of anything is justified because the entire process is automatic.
If you are looking for a quick way to drive traffic to your website using the search engines, PPC is the most obvious route to take in your marketing endeavors.
Learn To Invest Stock To Boost Your Returns
With a down economy, you have to learn to invest, and specifically how to learn to invest stock options, to take advantage of a volatile market.
For starters, take some time to learn the different types of investments open to you, including stocks, bonds, and mutual funds, then determine what your risk tolerance is, plus your current financial resources and long term financial goals.
When you decide to buy a new car, for example, you’d likely spend time researching before you make a final decision about what to buy. Would you buy a car you haven’t completely checked out or taken for a test drive? Of course not! And investing should work the same way.
Take the time to learn all the details about the investment as you can, and check the past results too. This just makes sense.
Learning to invest in stock as well as other investments can take time, but it’simportant information you need to know. You can find many books and websites to help you learn to invest stock, or consider taking courses on the topic as most stock brokers do. Since you have access to the Web, you can even play a “virtual” account investing in the stock market to see what results you get.
Virtual trading lets you make pretend investments, then see your results. Search for ‘Virtual Trading’ or ‘Stock Market Simulations.’ This way you can learn to invest money without any risk.
For investments beyond stocks, your learning will focus on websites and books – there are fewer virtual trading platforms available for them, if any.
When you start to invest, begin by reading all you can find about how to invest, such as basic websites and books. If you jump in with expert information you could easily be overwhelmed.
Don’t be impatient, but start to learn to invest stock a step at a time. There is always something new to learn, even for professionals, to profit with investing.
Money Management Principles in Forex Trading (Part I)
Many forex traders start trading live too soon. They dont have any understanding and learning of good money management rules. As a forex trader, you need to develop a few good money management rules. Practice them on your demo account before starting live trading. By developing your own money management rules you are comfortable with means how much of your money you are willing to risk on one single trade. You also need to determine how many contracts per trade your risk tolerance allows?
The important question is how you can improve your investment results by making small changes to your trading strategies. Proper money management can be the difference between becoming a successful forex trader in the long run or an unsuccessful one who decimates his/her account in a few weeks.
Have you ever played poker? If you have, then rarely you will see good players put all their chips on a single bet. As a poker player, you know by risking only a small portion of your money on a single bet, you can win or lose but be still play the next hand. If you put everything on the table on a single bet, you have to be 100% sure of winning. An impossible thing, you can never be 100% right.
You must know that currency trading is far more complicated than playing poker. You will be dealing with hundreds and hundreds of unknown variables that affect the markets what to talk of only 52 cards. You must understand and implement good money management principles in order to succeed at forex trading.
There are many pitfalls that you will run across while trading. A trader is constantly under the pressure of two emotions; greed and fear. When you win a trade, you become greedy and want to risk more to win big. You want to strike it rich in a few trades. This drives you to take more and more risk.
In case you lose a trade, you will become fearful of risking your money on the next trade. Now, fear will take over and impair your decision making. Fear will make you lose confidence in your judgment and decision making. Lets see how fear and greed can impair your trading results.
Lets suppose you have a run of successful trades. You are feeling overconfident and you are not satisfied by risking only 2% of your account on a single trade. You want to risk more on the trade. The more you have in a trade, the more you will make if you are right. You increase your risk to 5%, you win. You increase it further to 10%, you once again win. You finally decide to put 25% of your equity at risk on a next trade, but misfortune strikes. Your successful run comes to an end. You lose.
Suppose you had a $100,000 trading account and you had foolishly risked 25% or $25,000 on one trade that you desperately wanted to win. Losing $25,000 means you have only $75,000 in your account now after your loss. How much you need to make to get back the original balance of $100,000; you need to make $25,000 again to go back to the original balance. It means you will have to make 25,000/75,000= 33%, so you risked 25% but now you will need to make 33% to get back your original amount.
Many investors once they lose a trade become desperate and try to risk more to recover their original loss. They end up losing more and more and very soon those investors destroy their accounts. Most of them are out of trading forever soon. There are other traders who try to reduce risk even more on making a losing trade; eventually they lose any opportunity for meaningful growth in their accounts.