Insurance and Credit

Optimize Your Site For Google You could follow steps 1 and 2 and still get majorly penalized by Google. Google could very well be penalizing you because your website doesn’t contain the keywords that you are bidding on. Google expects to find each and every keyword you’re bidding on at least twice on your main web-page. Google wants to ensure that the site you’re advertising for is 100% relevant to the search a Google user made. Google is all about providing their users with information on exactly what they searched on and providing it’s users with perfectly relevant content. Another words, if Google can’t find the keyword that you’re advertising under anywhere on your web-page Google will assume that your website has little to do with that keyword and deem your site “Irrelevant” to the keyword searched on. What does that mean for you? This means you will now be punished by the Google gods and slapped with high costs-per-click as well as horrible ad placement.

You may ask, “How can I possibly make sure that my website contains all of the keywords I am bidding on? Using special tools and proprietary programming, we at AbsolutelyDominate.com generate special code to insert in strategic places on your website. NOW a customer searches on “injury attorney” and when they click on your ad, the words “injury attorney” magically appears in strategic places on your website. Not only the customer, but Google ALSO sees that your site is relevant to what was searched on. The result? The searcher is happy that they actually found what they were looking for and Google rewards YOU with a lower click cost and higher ad placement.

-Keyword Swiping This step is crucial if you’re serious about absolutely dominating your competition in adwords.

Say you do some research and find two particular advertisers that are your top competitors. Maybe they have hundreds or even thousands of keywords that they’re successfully advertising under.

That being the caseit more than likely took them many months and lots of money to build a profitable keyword list.

What if I told you that you could legally and ethically “steal” your top competitors keywords and advertise under them yourself? Meaningthat your competition spends all of the money trying out and testing which keywords work the best and then YOU swoop in and LEGALLY steal all of your competitors tried and tested keywords? At AbsolutelyDominate, we use special tactics and special software to do JUST THIS! Not only will you be bypassing months’ worth of keyword research, but by implementing the “relevancy techniques” we just talked about you’ll beat out your competitors under every keyword that they are advertising on! Yes, it’s sneaky but it’s legal, and crucially vital to dominating your niche.

Most people advertising in Adwords today don’t realize that they are losing tons of customers and leads all due to the fact that they don’t know the 7 Key things they must do to set up a successful adwords campaign. If you follow these 7 key steps to setting up your adwords campaign, not only will your ad show up a lot higher in Google, but you’ll also pay less per click than people advertising below you! Applying these 7 Crucial Steps will increase the amount of clicks you’re getting per day and at the same time decrease the amount of money you’re having to spend now!

Optimize Your Campaign For Google Are all of your keywords stuffed into one or just a few adgroups? Google hates it when campaigns are like this and determines that your campaign has 0 Relevancy! I know this strategy works, so for all of my clients I make their campaigns Super Relevant by taking each individual keyword and putting it in ad adgroup all on it’s own! I know, it’s days worth of work, but it reduces their click cost by an incredible amount! If you don’t follow crucial step #1 you’re going to be slapped! This means that Google will charge you insane amounts of money for your clicks and give your ads horrible placement.

Optimize your ads for Google The structure of your ads play a huge role in determining how much you pay per click. Just like in step #1 Google is obsessed with “Relevancy”. Google’s idea of a perfect ad actually has the keyword that was searched on show up twice in the ad; Once in the ad title, and once in the ad text. If Google see’s that your ad displaying for the keyword, “injury attorney” actually has the keyword “injury attorney” appearing in your ad title and inyour ad text then Google is going to reward your ad for being perfectly relevant to the keyword that was searched on.

Google is going to reward you in two ways, 1) by charging you less per click and 2) by giving your ad a higher ad placement! But that’s not all! Who searches on the keyword “injury attorney” will be more inclined to click on your ad because the actual keyword they searched on shows up twice in your ad! That means that by optimizing your ads you get more clicks, you spend less, AND you get higher ad placement! It’s a win win situation!

You might ask, “Well how will I ever have time to write a super targeted ad like that for every keyword I have? That seems impossible!” Well, if you don’t have time you should make time. My company write a super targeted ad for EVERY keyword that you have! It’s a huge load of work, but we’ve found it’s definitely worth it for our clients. Stay tuned for part 2 of this article series, on “Optimizing your site for Google and Keyword Swiping”.

YOU’RE REACHING TWO KINDS OF PEOPLE

It seems like the following advice is only for real estate people, but the idea applies in a lot of places. There are two kinds of people looking for your business:

1. A person who lives in your area (your city or state) who may type in “real estate,” or “dentist,” or “churches,” or “restaurants” and expects the results to be from that area-only. You be will there when he comes looking for you.

2. A person that may not be in your area at all (or else Google’s system cannot detect where he is), but is still asking for your particular area’s services. He goes to Google and searches by typing in “movers in Ft Lauderdale,” or “Ft Lauderdale real estate,” or “hotels Ft Lauderdale,” hoping to get Ft-Lauderdale-only results. He may be traveling on a particular holiday or planning a move or he may be an investor.

He may in fact be from Richmond. But he could be down in Jacksonville. Or way out in Texas. Or in Kentucky. Or Beijing, or Kayo. But he’s still searching on Google for you, and he identifies Richmond by name.

Either way, you want to be there, ready to open the door when he comes knocking.

REACH THE FIRST PERSON

Because you’re aiming at these two kinds of people, you can set up two Google campaigns for them, not just one. So here’s how. When you’re first setting up your campaign, select regional targeting.

Then you choose your country, followed by your state/province, and even a city or group of cities.

REACH THE SECOND PERSON

If you were advertising for real estate in California, you would set up a nationwide campaign. You would possibly even set up an international campaign, but with local terms like “Visalia real estate” and “Yorba Linda real estate.” After all, there just may be people from all over the country, and possibly even outside of the country, who are doing searches on these particular terms.

So you’d grab a map or a listing of cities from a web site and create a keyword set like this:

California real estate LA real estate Healdsburg real estate Villa Real real estate Santa Monica real estate Buy homes California Buy homes San Francisco Buy homes Bakersfield Buy homes Sausalito

To do this the best way, you would combine a large list of general keywords (the same ones you used on the regionally targeted campaign) with a large list of cities and towns, and then use a spreadsheet to mix and match them together.

Either way, you’ll end up with a huge keyword list: 95 percent of them will never get searches, and the other 5 percent may only get a few. However, it doesn’t cost anything to bid on these keywords if nobody clicks, and when people do click, they’ll only be five or ten cents. Not much traffic, but what you do get will be bargain priced. You should still buy generic keywords in your local campaign, but these local keywords in a nationwide campaign will bring very cheap clicks, mostly.

Your real estate Google account would be arranged like this:

Campaign #1: California Targeting Only Group 1: Real estate Group 2: Buy homes

Campaign #2: National Targeting-entire USA Group 1: California real estate Group 2: Buy homes California

Now you have both bases covered, and you’ll be getting as much traffic as possible for your local market. The key is that you’re not leaving out people in other geographic locations who may be seriously looking for what you happen to offer.

You can also use your business’s address or latitude and longitude, and target all searches within a radius that you select. Google even gives you the advanced option of choosing your own customized set of coordinates that you want to target.

HONE YOUR CHOPS ON A LOCAL TEST CAMPAIGN BEFORE YOU GO NATIONAL

An age-old advertising practice is to test ideas in a smaller market before you spend big bucks to try them out in a larger one. Nowadays, the risks of going national instantly if you have a good product may seem small because after all, you’re paying for one click at a time, you can set a daily budget, and you can turn your traffic on and off at will. But that doesn’t undo the value of trying your product in one small geographic area first.

For example, if you sell advice to investors, you might start just with investors in New York State. The advantage? You don’t need to worry nearly as much about your daily budget. If your cash reserves are limited, you can choose this smaller market to start off in, and if in the first few weeks or months it’s not profitable, you’re not forced to shut the entire thing down for fear of quickly going bankrupt. Make the sales process profitable in a smaller market, and then go national.

At that point, you’re able to take on the big boys in the worldwide market because you know that the mechanism works like clockwork in the small market, and every dollar you send out comes back with more dollars attached. This is also an excellent way to keep competitors from knowing what you’re up to, if they don’t live in the cities you’re targeting.